August 3, 2020 - Esha Garg
Tracking Dynamic Content
Speakers: Kevin Moran and Genna Matson
Moderator: Guilda Hilaire
How to Track Dynamic Content?
Ceate a 'dynamic content tracking' DE that you manually put in Inserts/Upserts via AMPscript in your code. This then pushes the data at send time into this tracking DE to allow you to gather the custom information you want to be stored inside the DE. This takes a fairly significant amount of effort as you will need a developer to create the code, an architect of some sort to ensure the dynamic content is correctly structured to efficiently and effectively collect the right information to be stored and a data architect to ensure that the data is correctly passed.
Similar to the above, you can also add custom link tracking parameters to the links to help collect click tracking based on dynamic block. This is a bit easier to implement but still requires a fairly high lift to ensure it comes through accurately and correctly.
How to Track dynamic content click through sent via Content builder
Impression Region Using Dynamic Content
Impression tracking allows you to track the performance of emails that contain content built by AMPscript or dynamic content in Email Studio.
When an email contains AMPscript or dynamic content, you can give each region in the email a unique identifier. The system can use the unique identifier to track, segment, and report against data for each region.
1. Impression Region Using AMPscript
2. Impression Region Using Dynamic Content
AMPscript Guide for dynamic link tracking
