August 9, 2020 - Esha Garg

Technical Marketer's Monthly Meeting: Content Builder Block SDK

Speakers: Jenny Shorter, Bobby Wilkes, Rashmi Singh, Thomas Besluau

What is Content Block?

Standard content creation tools

Examples
● Basic
○ Text, Image, Button
● Advanced
○ Einstein, Dynamic Content
● Interactive
○ Interactive Email Form
● Social Media
○ Social Follow, Social Share
● Custom
○ Your own block(s) created using CB Block SDK
○ Block(s) built by Partners/others available on the
AppExchange

1. Custom Block Example

Deliver dynamic offers in an email using a custom block
Dynamic offer codes connecting unique consumers & their behaviors
Populates coupon codes at the moment of open of the email
Powerful A.I. functionality to deliver ideal Offer-Value to each subscriber

Get your custom block working in Content Builder

Block SDK- Basics
Set Dynamic content with setContent

Best practices to consider

Super Content is for previewing, Content is for sending
Set Data to maintain state between edits
Update the canvas in real-time
Keep in mind your end-user
Design responsively
Use Lightning Design System for a consistent look and feel
Think security first and by default

Resources to help you as you start building blocks

SDK Codebase
● Github: https://sfdc.co/blocksdk
● NPM: https://bit.ly/2Q0vggy
Example Google Drive Block
● https://sfdc.co/fT4ln
Testing Your Block
● Block tester: https://bit.ly/2xzxv42
Provisioning
● https://sforce.co/2Ny0jDX
Help Documentation
● https://sfdc.co/blockdoc