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August 9, 2020 - Esha Garg 

  • Twitter

Technical Marketer's Monthly Meeting: Content Builder Block SDK

Speakers: Jenny Shorter, Bobby Wilkes, Rashmi Singh, Thomas Besluau

What is Content Block?


Standard content creation tools

Examples
● Basic
○ Text, Image, Button
● Advanced
○ Einstein, Dynamic Content
● Interactive
○ Interactive Email Form
● Social Media
○ Social Follow, Social Share
● Custom
○ Your own block(s) created using CB Block SDK
○ Block(s) built by Partners/others available on the
AppExchange

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1. Custom Block Example

  • Deliver dynamic offers in an email using a custom block

  • Dynamic offer codes connecting unique consumers & their behaviors

  • Populates coupon codes at the moment of open of the email

  • Powerful A.I. functionality to deliver ideal Offer-Value to each subscriber

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Get your custom block working in Content Builder

Block SDK- Basics
Set Dynamic content with setContent

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Best practices to consider

  1. Super Content is for previewing, Content is for sending

  2. Set Data to maintain state between edits

  3. Update the canvas in real-time

  4. Keep in mind your end-user

  5. Design responsively

  6. Use Lightning Design System for a consistent look and feel

  7. Think security first and by default

Resources to help you as you start building blocks

SDK Codebase
● Github: https://sfdc.co/blocksdk
● NPM: https://bit.ly/2Q0vggy
Example Google Drive Block
● https://sfdc.co/fT4ln
Testing Your Block
● Block tester: https://bit.ly/2xzxv42
Provisioning
● https://sforce.co/2Ny0jDX
Help Documentation
● https://sfdc.co/blockdoc


Does this Technical Marketer's Monthly Meeting: Content Builder Block SDK sound interesting to you? Grab all of it through recordings here and view the presentation here.

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